Following on from Netflix's success with "House of Cards," Samsung is launching a web-based drama series to capitalize on the rapid rise of smartphone connectivity in South Korea.
Entitled "Infinite Power," the six episode series is adapted from a popular internet cartoon focusing on the struggles of today's college graduates in the ultra-competitive job market in Seoul.
Singer Im Seul-ong plays the main character who chases the dream of working at a major corporation.
While previous web-based series have failed to produce a domestic hit, Samsung and the series producers predict this could be become a mainstream distribution model over the next five years. The company is relying on it audience interactions through social media.
by Daniel Gardner
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