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Nov 12, 2013

Samsung to Debut Online Drama Series

Following on from Netflix's success with "House of Cards," Samsung is launching a web-based drama series to capitalize on the rapid rise of smartphone connectivity in South Korea.

Entitled "Infinite Power," the six episode series is adapted from a popular internet cartoon focusing on the struggles of today's college graduates in the ultra-competitive job market in Seoul.

Singer Im Seul-ong plays the main character who chases the dream of working at a major corporation.

While previous web-based series have failed to produce a domestic hit, Samsung and the series producers predict this could be become a mainstream distribution model over the next five years.  The company is relying on it audience interactions through social media.

by Daniel Gardner

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SeanHayes@ipglegal.com

IPG is engaged in projects for companies and entrepreneurs doing business in Bangladesh, Cambodia, China, Korea, Laos, Myanmar, the Philippines, Vietnam and the U.S.

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