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Nov 12, 2013

Samsung to Debut Online Drama Series

Following on from Netflix's success with "House of Cards," Samsung is launching a web-based drama series to capitalize on the rapid rise of smartphone connectivity in South Korea.

Entitled "Infinite Power," the six episode series is adapted from a popular internet cartoon focusing on the struggles of today's college graduates in the ultra-competitive job market in Seoul.

Singer Im Seul-ong plays the main character who chases the dream of working at a major corporation.

While previous web-based series have failed to produce a domestic hit, Samsung and the series producers predict this could be become a mainstream distribution model over the next five years.  The company is relying on it audience interactions through social media.

by Daniel Gardner


IPG is engaged in projects for companies and entrepreneurs doing business in Bangladesh, Cambodia, China, Korea, Laos, Myanmar, the Philippines, Vietnam and the U.S.